According to a 2023 survey conducted in Brazil, the majority of respondents either did not remember or were unaware of any brand associated with organic products. Among those who did recall brands, Terra Livre was mentioned by 14 percent of respondents as the most associated brand with organic products, followed by Mãe Terra with 8 percent.
Brands that consumers most associate with organic products in Brazil in 2023
Characteristic
Share of respondents
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Considers exclusively people that bought organic products within 30 days prior to the survey and who were in charge of grocery shopping for the household; spontaneous answers
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Organis. (June 16, 2023). Brands that consumers most associate with organic products in Brazil in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1413705/brands-associated-organic-products-brazil/
Organis. "Brands that consumers most associate with organic products in Brazil in 2023." Chart. June 16, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1413705/brands-associated-organic-products-brazil/
Organis. (2023). Brands that consumers most associate with organic products in Brazil in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1413705/brands-associated-organic-products-brazil/
Organis. "Brands That Consumers Most Associate with Organic Products in Brazil in 2023." Statista, Statista Inc., 16 Jun 2023, https://www.statista.com/statistics/1413705/brands-associated-organic-products-brazil/
Organis, Brands that consumers most associate with organic products in Brazil in 2023 Statista, https://www.statista.com/statistics/1413705/brands-associated-organic-products-brazil/ (last visited July 22, 2024)
Brands that consumers most associate with organic products in Brazil in 2023 [Graph], Organis, June 16, 2023. [Online]. Available: https://www.statista.com/statistics/1413705/brands-associated-organic-products-brazil/