Brazil: criteria for choosing organic products 2023

Published by
T. Ozbun,
Sep 21, 2023
According to a 2023 survey, more than 60 percent of Brazilian consumers interviewed that purchased organic products recently mentioned product appearance among the leading factors when choosing which product to purchase, making it the most chosen answer. The price of the organic products also influenced consumer choice.

Factors when choosing organic products in Brazil in 2023

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Release date

June 2023

Region

Brazil

Survey time period

April 19 to May 10, 2023

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

Considers exclusively people that bought organic products within the 30 days prior to the survey and who were in charge of grocery shopping

Method of interview

Face-to-face interview

Supplementary notes

Multiple answers possible

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Organic food market in BrazilAgriculture in BrazilOrganic food market in the U.S. Organic Food Market in Latin AmericaOrganic food market in Mexico
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