In 2022, programmatic advertising witnessed notable investment in the Baltic states. Lithuania led the way with an expenditure of 19 million euros, demonstrating a strong commitment to data-driven advertising strategies. Estonia followed closely with an investment of 13 million euros, while Latvian advertisers dedicated 12 million euros to programmatic ads.
Programmatic advertising spending in the Baltics in 2022, by country
(in million euros)
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IAB Europe. (July 19, 2023). Programmatic advertising spending in the Baltics in 2022, by country (in million euros) [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1413641/programmatic-advertising-expenditure-baltics-by-country/
IAB Europe. "Programmatic advertising spending in the Baltics in 2022, by country (in million euros)." Chart. July 19, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1413641/programmatic-advertising-expenditure-baltics-by-country/
IAB Europe. (2023). Programmatic advertising spending in the Baltics in 2022, by country (in million euros). Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1413641/programmatic-advertising-expenditure-baltics-by-country/
IAB Europe. "Programmatic Advertising Spending in The Baltics in 2022, by Country (in Million Euros)." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/1413641/programmatic-advertising-expenditure-baltics-by-country/
IAB Europe, Programmatic advertising spending in the Baltics in 2022, by country (in million euros) Statista, https://www.statista.com/statistics/1413641/programmatic-advertising-expenditure-baltics-by-country/ (last visited January 06, 2025)
Programmatic advertising spending in the Baltics in 2022, by country (in million euros) [Graph], IAB Europe, July 19, 2023. [Online]. Available: https://www.statista.com/statistics/1413641/programmatic-advertising-expenditure-baltics-by-country/
