In 2022, programmatic advertising played a significant role in the display advertising landscape of the Baltic states. Advertisers in Lithuania, Estonia, and Latvia allocated approximately 37 percent of their display advertising budgets to programmatic advertising.
Programmatic share of display advertising in the Baltics in 2022, by country
Characteristic
Programmatic share of display
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IAB Europe. (July 19, 2023). Programmatic share of display advertising in the Baltics in 2022, by country [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1413636/programmatic-share-of-display-ad-baltics-by-country/
IAB Europe. "Programmatic share of display advertising in the Baltics in 2022, by country." Chart. July 19, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1413636/programmatic-share-of-display-ad-baltics-by-country/
IAB Europe. (2023). Programmatic share of display advertising in the Baltics in 2022, by country. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1413636/programmatic-share-of-display-ad-baltics-by-country/
IAB Europe. "Programmatic Share of Display Advertising in The Baltics in 2022, by Country." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/1413636/programmatic-share-of-display-ad-baltics-by-country/
IAB Europe, Programmatic share of display advertising in the Baltics in 2022, by country Statista, https://www.statista.com/statistics/1413636/programmatic-share-of-display-ad-baltics-by-country/ (last visited July 22, 2024)
Programmatic share of display advertising in the Baltics in 2022, by country [Graph], IAB Europe, July 19, 2023. [Online]. Available: https://www.statista.com/statistics/1413636/programmatic-share-of-display-ad-baltics-by-country/