Programmatic share of display ad spend in the Baltics 2022, by country

Published by Statista Research Department, Sep 20, 2023

In 2022, programmatic advertising played a significant role in the display advertising landscape of the Baltic states. Advertisers in Lithuania, Estonia, and Latvia allocated approximately 37 percent of their display advertising budgets to programmatic advertising.

Programmatic share of display advertising in the Baltics in 2022, by country

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Release date

July 2023

Region

Estonia, Latvia, Lithuania

Survey time period

2022

Supplementary notes

Figures have been rounded.

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Overview

8

Traditional advertising

8

Digital advertising

8

Social media and influencer advertising

7

Advertising spending by industry

4

Digital retail media advertising

3

Consumer behavior

3

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Topics

Advertising in the BalticsDigital retail media advertising worldwideAdvertising in PolandAdvertising in RussiaDigital advertising in CEE
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