Ad spend share by industry APAC 2024, by subregion

Published by Statista Research Department, Mar 11, 2025

In 2024, the FMCG sector accounted for the largest ad spend share in Australia and Oceania, East Asia, and Southeast Asia, respectively. In South Asia, the largest ad spend share of over 21 percent was allocated to the retail sector that year.

Advertising spending share by industry in the Asia-Pacific region in 2024, by subregion

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for traditional and digital advertisements. A detailed methodology can be found in the Statista Advertising and Media Outlook.

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Statistics on " Advertising in the Asia-Pacific region "

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Overview

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Traditional

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Digital

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Leading agencies

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Advertiser perspective

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Consumer perspective

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Advertising in the Asia-Pacific regionSocial media in the Asia-Pacific regionInfluencer marketing in AsiaSocial commerce in Southeast AsiaDigital advertising in the Asia-Pacific region
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