Ad spend share of digital and traditional advertising APAC 2023, by subregion

Published by Statista Research Department, Oct 30, 2024

In 2023, digital advertising spending accounted for 78 percent of the total ad spend in East Asia. In contrast, South Asia prioritized non-digital advertising formats, with 60 percent of advertising expenditure in the subregion allocated to traditional advertising, such as TV and radio ads.

Ad spend share of digital and traditional advertising in the Asia-Pacific region in 2023, by subregion

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for traditional and digital advertisements. A detailed methodology can be found in the Statista Advertising and Media Outlook.

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Statistics on " Advertising in the Asia-Pacific region "

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Overview

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Ad spend

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Traditional

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Digital

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Leading agencies

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Advertiser perspective

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Consumer perspective

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Advertising in the Asia-Pacific regionSocial media in the Asia-Pacific regionInfluencer marketing in AsiaSocial commerce in Southeast AsiaDigital advertising in the Asia-Pacific region
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