APAC: ad spend by subregion 2030

In 2023, advertising spending in the Asia-Pacific region was estimated at more than 345 billion U.S. dollars. East Asia was the subregion with by far the highest ad spend estimate, amounting to nearly 287 billion dollars that year.

Advertising spending in the Asia-Pacific region from 2018 to 2030, by subregion (in billion U.S. dollars)

Characteristic	East Asia	Australia and Oceania	Southeast Asia	South Asia
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Advertising spending refers to expenses for promotional strategies with which brands or businesses purchase advertising space to promote products or services. The primary purposes of advertising include creating awareness, generating interest, and persuading consumers to take a particular action such as purchasing a product, visiting a website, or supporting brands. Advertisers use advertising to reach their target audience, while media companies and advertising agencies use it as a source of income.

Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for traditional and digital advertisements. A detailed methodology can be found in the Statista Advertising and Media Outlook.

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