In 2022, advertising spending in China amounted to close to 180 billion U.S. dollars, representing by far the highest ad spend across the Asia-Pacific region that year. Japan followed with an ad spend of around 48 billion dollars.
Largest advertising markets in the Asia-Pacific region in 2022, by ad spend
(in billion U.S. dollars)
Data provided by Statista Market Insights are estimates.
Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for traditional and digital advertisements.
A detailed methodology can be found in the Statista Advertising and Media Outlook.
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Statista. (August 31, 2023). Largest advertising markets in the Asia-Pacific region in 2022, by ad spend (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/forecasts/1413467/apac-advertising-market-spending-by-country
Statista. "Largest advertising markets in the Asia-Pacific region in 2022, by ad spend (in billion U.S. dollars)." Chart. August 31, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/forecasts/1413467/apac-advertising-market-spending-by-country
Statista. (2023). Largest advertising markets in the Asia-Pacific region in 2022, by ad spend (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/forecasts/1413467/apac-advertising-market-spending-by-country
Statista. "Largest Advertising Markets in The Asia-pacific Region in 2022, by Ad Spend (in Billion U.S. Dollars)." Statista, Statista Inc., 31 Aug 2023, https://www.statista.com/forecasts/1413467/apac-advertising-market-spending-by-country
Statista, Largest advertising markets in the Asia-Pacific region in 2022, by ad spend (in billion U.S. dollars) Statista, https://www.statista.com/forecasts/1413467/apac-advertising-market-spending-by-country (last visited December 31, 2024)
Largest advertising markets in the Asia-Pacific region in 2022, by ad spend (in billion U.S. dollars) [Graph], Statista, August 31, 2023. [Online]. Available: https://www.statista.com/forecasts/1413467/apac-advertising-market-spending-by-country
