Largest advertising markets APAC 2022, by ad spend

Published by Statista Research Department, Sep 18, 2024
In 2022, advertising spending in China amounted to close to 180 billion U.S. dollars, representing by far the highest ad spend across the Asia-Pacific region that year. Japan followed with an ad spend of around 48 billion dollars.

Largest advertising markets in the Asia-Pacific region in 2022, by ad spend (in billion U.S. dollars)

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for traditional and digital advertisements. A detailed methodology can be found in the Statista Advertising and Media Outlook.

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Statistics on " Advertising in the Asia-Pacific region "

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Other statistics that may interest you Advertising in the Asia-Pacific region

Overview

4

Ad spend

5

Traditional

6

Digital

6

Leading agencies

3

Advertiser perspective

3

Consumer perspective

3

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Topics

Advertising in the Asia-Pacific regionSocial media in the Asia-Pacific regionInfluencer marketing in AsiaSocial commerce in Southeast AsiaDigital advertising in the Asia-Pacific region
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