Frequency of online purchases of medicine in Italy 2023

Published by Daniela Coppola, Apr 22, 2024
In 2023, around 37 percent of Italian online shoppers purchased medicine online once a month. Around 30 percent of shoppers purchased medicine every two or three months, while two percent bought their medicinal products online on a weekly basis.

Share of online shoppers purchasing medicinal products in Italy in 2023, by frequency

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Release date

February 2024

Region

Italy

Survey time period

May 31 to July 19, 2023

Number of respondents

1,504 regular e-shoppers

Age group

18 years and older

Method of interview

Online survey

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Overview

5

E-commerce adoption

5

Leading stores

6

Consumer behavior

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Online traffic

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