Frequency of online purchases of medicine in Germany 2023

Published by
L. Yltävä,
May 2, 2024

In Germany, approximately 35 percent of online consumers bought medicinal products online once every two or three months while one third of respondents on a monthly basis in 2023. Only 14 percent ordered medicine online twice or thrice a month, while only two percent bought medicine online at least once a week.

Frequency in which e-shoppers purchased medicinal products online in Germany in 2023

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Release date

February 2024

Region

Germany

Survey time period

May 31 to July 19, 2023

Number of respondents

801-1,570 respondents*

Age group

18-70 years

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

*All respondents purchased physical goods online, at least once, since January 2023, and had it delivered.

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