In 2024, 59 percent of Finns were following social media at least or nearly daily. During the survey period, 81 percent of the respondents in the age group of 16 to 24 years and 80 percent of respondents aged 25 to 34 years followed social media on a daily basis. Half of the respondents aged between 55 and 64 years used social media daily, while older age groups were not as active social media users in Finland.
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Everything on "Social media usage in Finland" in one document: edited and divided into chapters, including detailed references.
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Overview
User demographics
User behavior
Social media use by enterprises
X (Twitter)
YouTube
Further related statistics
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