The majority of Japanese consumers bought apparel during the sale season, as revealed in a survey conducted in July 2023. Around 57 percent of respondents stated that they experienced a satisfactory feeling for being able to buy fashion at an affordable price. While shopping activities during fashion discount sales were dominated by satisfactory experiences, around 13 percent stated that impulse shopping resulted in buying unneeded goods.
Leading experiences with buying apparel during discount sales in Japan as of July 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Mercari. (July 27, 2023). Leading experiences with buying apparel during discount sales in Japan as of July 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1413272/japan-experience-fashion-sale/
Mercari. "Leading experiences with buying apparel during discount sales in Japan as of July 2023." Chart. July 27, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1413272/japan-experience-fashion-sale/
Mercari. (2023). Leading experiences with buying apparel during discount sales in Japan as of July 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1413272/japan-experience-fashion-sale/
Mercari. "Leading Experiences with Buying Apparel during Discount Sales in Japan as of July 2023." Statista, Statista Inc., 27 Jul 2023, https://www.statista.com/statistics/1413272/japan-experience-fashion-sale/
Mercari, Leading experiences with buying apparel during discount sales in Japan as of July 2023 Statista, https://www.statista.com/statistics/1413272/japan-experience-fashion-sale/ (last visited December 22, 2024)
Leading experiences with buying apparel during discount sales in Japan as of July 2023 [Graph], Mercari, July 27, 2023. [Online]. Available: https://www.statista.com/statistics/1413272/japan-experience-fashion-sale/
