The majority of Japanese consumers bought apparel during the sale season, as revealed in a survey conducted in July 2023. Around 57 percent of respondents stated that they experienced a satisfactory feeling for being able to buy fashion at an affordable price. While shopping activities during fashion discount sales were dominated by satisfactory experiences, around 13 percent stated that impulse shopping resulted in buying unneeded goods.
Leading experiences with buying apparel during discount sales in Japan as of July 2023
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Mercari. (July 27, 2023). Leading experiences with buying apparel during discount sales in Japan as of July 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1413272/japan-experience-fashion-sale/
Mercari. "Leading experiences with buying apparel during discount sales in Japan as of July 2023." Chart. July 27, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1413272/japan-experience-fashion-sale/
Mercari. (2023). Leading experiences with buying apparel during discount sales in Japan as of July 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1413272/japan-experience-fashion-sale/
Mercari. "Leading Experiences with Buying Apparel during Discount Sales in Japan as of July 2023." Statista, Statista Inc., 27 Jul 2023, https://www.statista.com/statistics/1413272/japan-experience-fashion-sale/
Mercari, Leading experiences with buying apparel during discount sales in Japan as of July 2023 Statista, https://www.statista.com/statistics/1413272/japan-experience-fashion-sale/ (last visited August 24, 2024)
Leading experiences with buying apparel during discount sales in Japan as of July 2023 [Graph], Mercari, July 27, 2023. [Online]. Available: https://www.statista.com/statistics/1413272/japan-experience-fashion-sale/