Share of people using TikTok for online shopping in Vietnam Q2 2024, by generation

Published by
Minh-Ngoc Nguyen,
Sep 16, 2024

According to a survey among Vietnamese internet users conducted by Decision Lab, as of the second quarter of 2024, roughly nine percent of respondents from Gen Z confirmed using TikTok most often for online shopping. In the same survey, the share of Gen Y internet users shopping on TikTok was around 11 percent.

Share of internet users who used TikTok for online shopping in Vietnam as of 2nd quarter 2024, by generation

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

In cooperation with
Release date

August 2024

Region

Vietnam

Survey time period

Q2 2024

Number of respondents

1,472 respondents

Age group

18-64 years

Special properties

among internet users nationwide

Method of interview

Online panel

Supplementary notes

Original question: “Which of the following platforms/apps do you use most often for online shopping?”

According to the source, Generation X are people born between 1960 and 1980, Generation Y are those born between 1981 and 1996, and Generation Y are those born between 1997 and 2006.

Number of respondents:
Gen X = 362
Gen Y = 591
Gen Z = 519

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Social media in Vietnam "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Social media in Vietnam

Overview

4

Users

5

Leading platforms

7

Social commerce

7

Influencer marketing

5

User behavior

4

Further Content: You might find this interesting as well

Topics

Social media in VietnamE-commerce in VietnamInternet usage in VietnamDigital advertising in VietnamSocial commerce in Vietnam
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.