Share of people using TikTok for online shopping in Vietnam Q2 2024, by generation

Published by
Minh-Ngoc Nguyen,
Sep 16, 2024

According to a survey among Vietnamese internet users conducted by Decision Lab, as of the second quarter of 2024, roughly nine percent of respondents from Gen Z confirmed using TikTok most often for online shopping. In the same survey, the share of Gen Y internet users shopping on TikTok was around 11 percent.

Share of internet users who used TikTok for online shopping in Vietnam as of 2nd quarter 2024, by generation

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Release date

August 2024

Region

Vietnam

Survey time period

Q2 2024

Number of respondents

1,472 respondents

Age group

18-64 years

Special properties

among internet users nationwide

Method of interview

Online panel

Supplementary notes

Original question: “Which of the following platforms/apps do you use most often for online shopping?”

According to the source, Generation X are people born between 1960 and 1980, Generation Y are those born between 1981 and 1996, and Generation Y are those born between 1997 and 2006.

Number of respondents:
Gen X = 362
Gen Y = 591
Gen Z = 519

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Topics

Social media in VietnamE-commerce in VietnamInternet usage in VietnamDigital advertising in VietnamSocial commerce in Vietnam
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