Share of people using TikTok for online shopping in Vietnam Q2 2024, by generation

Share of internet users who used TikTok for online shopping in Vietnam as of 2nd quarter 2024, by generation

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Release date

August 2024

Region

Vietnam

Survey time period

Q2 2024

Number of respondents

1,472 respondents

Age group

18-64 years

Special properties

among internet users nationwide

Method of interview

Online panel

Supplementary notes

Original question: “Which of the following platforms/apps do you use most often for online shopping?”

According to the source, Generation X are people born between 1960 and 1980, Generation Y are those born between 1981 and 1996, and Generation Y are those born between 1997 and 2006.

Number of respondents:
Gen X = 362
Gen Y = 591
Gen Z = 519

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