Share of people preferring TikTok for online shopping Vietnam Q3 2024, by generation

Share of internet users who preferred TikTok for online shopping in Vietnam as of 3rd quarter 2024, by generation

CharacteristicShare of respondents
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Statistic: Share of internet users who preferred TikTok for online shopping in Vietnam as of 3rd quarter 2024, by generation
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Release date

October 2024

Region

Vietnam

Survey time period

July to September 2024

Number of respondents

1,429 respondents

Age group

18-64 years

Special properties

among internet users nationwide

Method of interview

Online panel

Supplementary notes

Original question: “Which of the following platforms/apps do you use most often for online shopping?”

According to the source, Generation X are people born between 1960 and 1980, Generation Y are those born between 1981 and 1996, and Generation Y are those born between 1997 and 2006.

Number of respondents:
Gen X = 402
Gen Y = 583
Gen Z = 432

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