During a survey conducted with brands worldwide as of the first quarter of 2023, nearly seven out of 10 respondents mentioned access to in-depth first-party data as an important aspect of retail media. Brands also valued treats such as transparent and advertiser-verifiable measurement, amount of inventory available, and quality of advertiser experience.
Aspects of retail media valued by brands worldwide as of 1st quarter 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Europe. (June 15, 2023). Aspects of retail media valued by brands worldwide as of 1st quarter 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1413226/aspects-of-retail-media-valued-by-brands-worldwide/
IAB Europe. "Aspects of retail media valued by brands worldwide as of 1st quarter 2023." Chart. June 15, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1413226/aspects-of-retail-media-valued-by-brands-worldwide/
IAB Europe. (2023). Aspects of retail media valued by brands worldwide as of 1st quarter 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1413226/aspects-of-retail-media-valued-by-brands-worldwide/
IAB Europe. "Aspects of Retail Media Valued by Brands Worldwide as of 1st Quarter 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1413226/aspects-of-retail-media-valued-by-brands-worldwide/
IAB Europe, Aspects of retail media valued by brands worldwide as of 1st quarter 2023 Statista, https://www.statista.com/statistics/1413226/aspects-of-retail-media-valued-by-brands-worldwide/ (last visited November 22, 2024)
Aspects of retail media valued by brands worldwide as of 1st quarter 2023 [Graph], IAB Europe, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1413226/aspects-of-retail-media-valued-by-brands-worldwide/
