Only one in three consumers in Japan had plans to shop for apparel during the summer sale, as revealed in a survey conducted in July 2023. While 11 percent of respondents stated that they had already bought apparel during the current summer sale, almost 19 percent had not made any purchases but were planning to make use of the discount period.
Share of consumers intending to buy apparel during summer sale in Japan as of July 2023
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Share of respondents
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Mercari. (July 27, 2023). Share of consumers intending to buy apparel during summer sale in Japan as of July 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1413214/japan-intention-buy-apparel-summer-sale/
Mercari. "Share of consumers intending to buy apparel during summer sale in Japan as of July 2023." Chart. July 27, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1413214/japan-intention-buy-apparel-summer-sale/
Mercari. (2023). Share of consumers intending to buy apparel during summer sale in Japan as of July 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1413214/japan-intention-buy-apparel-summer-sale/
Mercari. "Share of Consumers Intending to Buy Apparel during Summer Sale in Japan as of July 2023." Statista, Statista Inc., 27 Jul 2023, https://www.statista.com/statistics/1413214/japan-intention-buy-apparel-summer-sale/
Mercari, Share of consumers intending to buy apparel during summer sale in Japan as of July 2023 Statista, https://www.statista.com/statistics/1413214/japan-intention-buy-apparel-summer-sale/ (last visited August 24, 2024)
Share of consumers intending to buy apparel during summer sale in Japan as of July 2023 [Graph], Mercari, July 27, 2023. [Online]. Available: https://www.statista.com/statistics/1413214/japan-intention-buy-apparel-summer-sale/
