Preferred length of sports content in Britain in 2022, by sport

Published by
Christina Gough,
Sep 13, 2023
During a survey in Great Britain in November 2022, around 43 percent of sports fans stated that they preferred to watch sports games in their entirety. By contrast, 22 percent of fans claimed to rather watch clips or highlights of matches.

Preferred length and format of sports content among sports fans in Great Britain as of November 2022

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Release date

August 2023

Region

United Kingdom (Great Britain)

Survey time period

November 11 to 30, 2022

Number of respondents

2,082 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

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