In 2022, the television ad spend in Thailand amounted to approximately 62.7 billion Thai baht. The amount decreased throughout the examined period.
Why are television ads still popular in Thailand?
Television, by far, is still the fastest advertisement medium that reaches most Thai consumers. In 2022, the revenue from traditional TV and home video amounted to approximately 2.33 billion U.S. Dollars. Most brands in Thailand deem television ads to uphold the expected standard. Moreover, television advertisements are deemed to have more credibility and can create more awareness. TV ads are the first choice for big brands to promote their campaigns.
The rise of digital advertisement and the return of outdoor ads
Online media is considered a media that has truly revolutionized the Thai advertising media market. A prediction of the market value of online media in 2023 shows that it could trump the television ad spend. Meanwhile, outdoor ad spending has been recovering post-COVID pandemic. Various commercial and public recreational areas, such as public spaces, shopping centers, fitness centers, beauty salons, co-working spaces, etc., have resumed their normal operations.
Television advertising expenditure in Thailand from 2018 to 2022
(in billion Thai baht)
Characteristic
Ad spend in billion Thai baht
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Advertising Association of Thailand. (August 23, 2023). Television advertising expenditure in Thailand from 2018 to 2022 (in billion Thai baht) [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1413053/thailand-tv-ad-spend/
Advertising Association of Thailand. "Television advertising expenditure in Thailand from 2018 to 2022 (in billion Thai baht)." Chart. August 23, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1413053/thailand-tv-ad-spend/
Advertising Association of Thailand. (2023). Television advertising expenditure in Thailand from 2018 to 2022 (in billion Thai baht). Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1413053/thailand-tv-ad-spend/
Advertising Association of Thailand. "Television Advertising Expenditure in Thailand from 2018 to 2022 (in Billion Thai Baht)." Statista, Statista Inc., 23 Aug 2023, https://www.statista.com/statistics/1413053/thailand-tv-ad-spend/
Advertising Association of Thailand, Television advertising expenditure in Thailand from 2018 to 2022 (in billion Thai baht) Statista, https://www.statista.com/statistics/1413053/thailand-tv-ad-spend/ (last visited July 03, 2024)
Television advertising expenditure in Thailand from 2018 to 2022 (in billion Thai baht) [Graph], Advertising Association of Thailand, August 23, 2023. [Online]. Available: https://www.statista.com/statistics/1413053/thailand-tv-ad-spend/