In 2023, the media industry's television ad spends in Thailand amounted to approximately 54.6 billion Thai baht. The amount has been decreased throughout the examined period.
Why are television ads still popular in Thailand?
Television, by far, is still the fastest advertisement medium that reaches most Thai consumers. In 2023, the revenue from traditional TV and home video amounted to approximately 2.35 billion U.S. Dollars. Most brands in Thailand deem television ads to uphold the expected standard. Moreover, television advertisements are deemed to have more credibility and can raise more awareness. TV ads are the first choice for big brands to promote their campaigns.
The rise of digital advertisement and the return of outdoor ads
Online media is considered a media that has truly revolutionized the Thai advertising media market. A prediction of the market value of online media in 2023 shows that it could eventually trump the television ad spend. Meanwhile, outdoor ad spending has been recovering post-COVID pandemic. Various commercial and public recreational areas, such as public spaces, shopping centers, fitness centers, beauty salons, co-working spaces, etc., have resumed their normal operations.
Television advertising spending of media industry in Thailand from 2018 to 2023
(in billion Thai baht)
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Media Agency Association of Thailand. (February 21, 2024). Television advertising spending of media industry in Thailand from 2018 to 2023 (in billion Thai baht) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1413053/thailand-media-industry-tv-ad-spend/
Media Agency Association of Thailand. "Television advertising spending of media industry in Thailand from 2018 to 2023 (in billion Thai baht)." Chart. February 21, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1413053/thailand-media-industry-tv-ad-spend/
Media Agency Association of Thailand. (2024). Television advertising spending of media industry in Thailand from 2018 to 2023 (in billion Thai baht). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1413053/thailand-media-industry-tv-ad-spend/
Media Agency Association of Thailand. "Television Advertising Spending of Media Industry in Thailand from 2018 to 2023 (in Billion Thai Baht)." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1413053/thailand-media-industry-tv-ad-spend/
Media Agency Association of Thailand, Television advertising spending of media industry in Thailand from 2018 to 2023 (in billion Thai baht) Statista, https://www.statista.com/statistics/1413053/thailand-media-industry-tv-ad-spend/ (last visited November 22, 2024)
Television advertising spending of media industry in Thailand from 2018 to 2023 (in billion Thai baht) [Graph], Media Agency Association of Thailand, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1413053/thailand-media-industry-tv-ad-spend/
