During an August 2023 survey, 56 percent of surveyed small or medium business owners said they used social media marketing to increase customer engagement and online traffic, while 21 percent of them were considering doing it. Offering sales or deals on products or services to appeal to new customers ranked close second, with 73 percent of respondents either already adopting this practice or considering it for the future.
Marketing tactics of small and medium-sized businesses (SMBs) in the United States as of August 2023
Characteristic
My business is currently doing or has already done this
My business has not yet done but is considering doing this
among small to midsize business owners and decision makers
Method of interview
Online interview
Supplementary notes
Survey type not specified.
Respondents belonged to one of the following industries: Construction & Contracting; Entertainment & Recreation; Food & Beverage; Hospitality & Accommodation; Retail; or Restaurant & Bar.
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Morning Consult, & Verizon (Verizon Business). (August 31, 2023). Marketing tactics of small and medium-sized businesses (SMBs) in the United States as of August 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1412910/marketing-tactics-smbs-us/
Morning Consult, und Verizon (Verizon Business). "Marketing tactics of small and medium-sized businesses (SMBs) in the United States as of August 2023." Chart. August 31, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1412910/marketing-tactics-smbs-us/
Morning Consult, Verizon (Verizon Business). (2023). Marketing tactics of small and medium-sized businesses (SMBs) in the United States as of August 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1412910/marketing-tactics-smbs-us/
Morning Consult, and Verizon (Verizon Business). "Marketing Tactics of Small and Medium-sized Businesses (Smbs) in The United States as of August 2023." Statista, Statista Inc., 31 Aug 2023, https://www.statista.com/statistics/1412910/marketing-tactics-smbs-us/
Morning Consult & Verizon (Verizon Business), Marketing tactics of small and medium-sized businesses (SMBs) in the United States as of August 2023 Statista, https://www.statista.com/statistics/1412910/marketing-tactics-smbs-us/ (last visited December 21, 2024)
Marketing tactics of small and medium-sized businesses (SMBs) in the United States as of August 2023 [Graph], Morning Consult, & Verizon (Verizon Business), August 31, 2023. [Online]. Available: https://www.statista.com/statistics/1412910/marketing-tactics-smbs-us/
