Frequency of online purchases of beauty products in Spain 2023

Published by
L. Yltävä,
May 2, 2024

In Spain, nearly four out of ten shoppers purchased beauty and health products on the internet on a monthly basis in 2023. More than one-third of consumers bought these items every two or three months, whereas a mere two percent of them purchased beauty products online on a weekly basis.

Frequency in which e-shoppers purchased beauty and health care products online in Spain in 2023

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Release date

February 2024

Region

Spain

Survey time period

May 31 to July 19, 2023

Number of respondents

801-1,570 respondents*

Age group

18-70 years

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

*All respondents purchased physical goods online, at least once, since January 2023, and had it delivered.

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