Frequency of online purchases of beauty products in Belgium 2023

Published by
L. Yltävä,
May 2, 2024

In 2023, the majority of consumers in Belgium who purchased beauty and health care products online typically placed an order at least once every month. Nearly 30 percent of consumers bought these items online less frequently, placing orders every two or three months, compared to only six percent who did so on a weekly basis.

Frequency in which e-shoppers purchased beauty and health care products online in Belgium in 2023

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Release date

February 2024

Region

Belgium

Survey time period

May 31 to July 19, 2023

Number of respondents

801-1,570 respondents*

Age group

18-70 years

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

*All respondents purchased physical goods online, at least once, since January 2023, and had it delivered.

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