Frequency of online purchases of beauty products in Poland 2023

Published by
Adriana Sas,
Jul 3, 2024

In 2023, four in ten consumers purchased beauty and health products online once a month in Poland. Roughly a quarter of online consumers purchased these items on a bimonthly or trimonthly basis, whereas only four percent of shoppers admitted that they order beauty products via the internet at least once every week.

Frequency in which e-shoppers purchased beauty and health care products online in Poland in 2023

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Release date

February 2024

Region

Poland

Survey time period

May 31 to July 19, 2023

Number of respondents

801-1,570 respondents*

Age group

18-70 years

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

*All respondents purchased physical goods online, at least once, since January 2023, and had it delivered.

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