Frequency of online purchases of beauty products in Germany 2023

Published by
L. Yltävä,
May 2, 2024

In Germany, consumers of beauty and health care products gave insights into how often they purchase the products online in 2023. The majority of consumers ordered via the internet on a monthly basis, with around 35 percent of respondents. According to the survey, just less than a third of respondents shop for beauty and health care items online once every two or three months, while only six percent do so on a weekly basis.

Frequency in which e-shoppers purchased beauty and health care products online in Germany in 2023

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Release date

February 2024

Region

Germany

Survey time period

May 31 to July 19, 2023

Number of respondents

801-1,570 respondents*

Age group

18-70 years

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

*All respondents purchased physical goods online, at least once, since January 2023, and had it delivered.

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Topics

Beauty and personal care e-commerce in GermanyBeauty and personal care e-commerce in FranceBeauty and personal care e-commerce in EuropeNatural and organic cosmetics in EuropeCosmetics in Germany
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