According to a survey conducted in August 2023 in the United States, Facebook and Instagram were the most popular social media platforms among small businesses. Eighty percent of respondents reported using Facebook to promote products and services. Sixty-four percent of respondents mentioned the same for Instagram. Threads and Twitter had the lowest usage levels among SMBs.
Social media usage by small businesses to advertise products and services in the United States as of August 2023, by platform
Characteristic
My business began using this in the past year
My business used this before, and has expanded or increased our usage in the past year
My business used this before, and is using the same way now as we were a year ago
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Verizon (Verizon Business), & Morning Consult. (August 31, 2023). Social media usage by small businesses to advertise products and services in the United States as of August 2023, by platform [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1412851/social-media-usage-by-smbs-in-the-us/
Verizon (Verizon Business), und Morning Consult. "Social media usage by small businesses to advertise products and services in the United States as of August 2023, by platform." Chart. August 31, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1412851/social-media-usage-by-smbs-in-the-us/
Verizon (Verizon Business), Morning Consult. (2023). Social media usage by small businesses to advertise products and services in the United States as of August 2023, by platform. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1412851/social-media-usage-by-smbs-in-the-us/
Verizon (Verizon Business), and Morning Consult. "Social Media Usage by Small Businesses to Advertise Products and Services in The United States as of August 2023, by Platform." Statista, Statista Inc., 31 Aug 2023, https://www.statista.com/statistics/1412851/social-media-usage-by-smbs-in-the-us/
Verizon (Verizon Business) & Morning Consult, Social media usage by small businesses to advertise products and services in the United States as of August 2023, by platform Statista, https://www.statista.com/statistics/1412851/social-media-usage-by-smbs-in-the-us/ (last visited December 22, 2024)
Social media usage by small businesses to advertise products and services in the United States as of August 2023, by platform [Graph], Verizon (Verizon Business), & Morning Consult, August 31, 2023. [Online]. Available: https://www.statista.com/statistics/1412851/social-media-usage-by-smbs-in-the-us/
