In 2023, around 32 percent of men in Germany said that they like to be among the first people to try out or own new technology, compared to 29 percent of women. 25 percent of women said that they tended to buy new technology once it was more widespread.
Attitudes towards new technology among consumers in Germany in 2023, by gender
Characteristic
Men
Women
I am perhaps not the first, but I like to own the newest technology or try it out before the majority do
32%
29%
I tend to buy or try out the latest technology when it becomes more widespread
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PwC. (July 5, 2023). Attitudes towards new technology among consumers in Germany in 2023, by gender [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1412847/new-technology-attitudes-consumers-germany/
PwC. "Attitudes towards new technology among consumers in Germany in 2023, by gender." Chart. July 5, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1412847/new-technology-attitudes-consumers-germany/
PwC. (2023). Attitudes towards new technology among consumers in Germany in 2023, by gender. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1412847/new-technology-attitudes-consumers-germany/
PwC. "Attitudes towards New Technology among Consumers in Germany in 2023, by Gender." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1412847/new-technology-attitudes-consumers-germany/
PwC, Attitudes towards new technology among consumers in Germany in 2023, by gender Statista, https://www.statista.com/statistics/1412847/new-technology-attitudes-consumers-germany/ (last visited December 23, 2024)
Attitudes towards new technology among consumers in Germany in 2023, by gender [Graph], PwC, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1412847/new-technology-attitudes-consumers-germany/
