In 2023, around 32 percent of men in Germany said that they like to be among the first people to try out or own new technology, compared to 29 percent of women. 25 percent of women said that they tended to buy new technology once it was more widespread.
Attitudes towards new technology among consumers in Germany in 2023, by gender
Characteristic
Men
Women
I am perhaps not the first, but I like to own the newest technology or try it out before the majority do
32%
29%
I tend to buy or try out the latest technology when it becomes more widespread
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PwC. (July 5, 2023). Attitudes towards new technology among consumers in Germany in 2023, by gender [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1412847/new-technology-attitudes-consumers-germany/
PwC. "Attitudes towards new technology among consumers in Germany in 2023, by gender." Chart. July 5, 2023. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1412847/new-technology-attitudes-consumers-germany/
PwC. (2023). Attitudes towards new technology among consumers in Germany in 2023, by gender. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1412847/new-technology-attitudes-consumers-germany/
PwC. "Attitudes towards New Technology among Consumers in Germany in 2023, by Gender." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1412847/new-technology-attitudes-consumers-germany/
PwC, Attitudes towards new technology among consumers in Germany in 2023, by gender Statista, https://www.statista.com/statistics/1412847/new-technology-attitudes-consumers-germany/ (last visited November 04, 2024)
Attitudes towards new technology among consumers in Germany in 2023, by gender [Graph], PwC, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1412847/new-technology-attitudes-consumers-germany/
