Share of Walmart+ subscribers by income in the U.S. 2022

Published by Daniela Coppola, Feb 28, 2024
In the United States (U.S.), the share of Walmart+ subscribers varied depending on their income level in October 2022. Respondents that earned more than 100,000 U.S. dollars were the most likely to have a subscription, with almost 30 percent paying for the service. Only about 17 percent of respondents that make less than 50,000 U.S. dollars had a subscription to Walmart+.

Share of Walmart+ subscribers in the United States in October 2022, by income level

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Release date

February 2023

Region

United States

Survey time period

October 2022

Number of respondents

2,891 respondents

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