In 2023, around 27 percent of people in Germany said that they use chatbots in order to find out information about the product before purchasing it. 17 percent of people used it to get individualized offers.
Most used chatbot functions during online shopping in Germany in 2023
Characteristic
Share of respondents
Searching for product information before the purchase
27%
Customer service of the retailer or brand
21%
Sending of notifications or updates about products
19%
Individualized offers
17%
Creation of e-mails or other notifications in written form
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PwC. (July 5, 2023). Most used chatbot functions during online shopping in Germany in 2023 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1412826/popular-chatbot-functions-online-shopping-germany/
PwC. "Most used chatbot functions during online shopping in Germany in 2023." Chart. July 5, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1412826/popular-chatbot-functions-online-shopping-germany/
PwC. (2023). Most used chatbot functions during online shopping in Germany in 2023. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1412826/popular-chatbot-functions-online-shopping-germany/
PwC. "Most Used Chatbot Functions during Online Shopping in Germany in 2023." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1412826/popular-chatbot-functions-online-shopping-germany/
PwC, Most used chatbot functions during online shopping in Germany in 2023 Statista, https://www.statista.com/statistics/1412826/popular-chatbot-functions-online-shopping-germany/ (last visited November 05, 2024)
Most used chatbot functions during online shopping in Germany in 2023 [Graph], PwC, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1412826/popular-chatbot-functions-online-shopping-germany/