During a survey of small businesses (SMBs) in the U.S. and Canada in 2022, around one-quarter of the respondents mentioned considering an agency's years of experience before hiring it for social media marketing activities. A little over 20 percent of SMBs focused on affordable pricing, while 15 percent followed recommendations from colleagues, friends, or family members.
Factors taken into account by small businesses (SMBs) while hiring a social media agency in the United States and Canada in 2022
Characteristic
Share of respondents
Affordable pricing
21%
Years of experience
24%
Impressive portfolio
13%
Referred by a colleague, friend, or family member
15%
Seemed like the right cultural fit
12%
Had positive online reviews and testimonials
11%
Other
2%
Created with Highcharts 7.2.2Share of respondents21%21%24%24%13%13%15%15%12%12%11%11%2%2%Affordable pricingYears of experienceImpressive portfolioReferred by a colleague, friend, or family memberSeemed like the right cultural fitHad positive online reviews and testimonialsOther
0%2%4%6%8%10%12%14%16%18%20%22%24%26%28%
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Factors taken into account by small businesses (SMBs) while hiring a social media agency in the United States and Canada in 2022
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UpCity. (March 8, 2022). Factors taken into account by small businesses (SMBs) while hiring a social media agency in the United States and Canada in 2022 [Graph]. In Statista. Retrieved February 20, 2025, from https://www.statista.com/statistics/1412823/factors-smbs-focused-on-while-hiring-a-social-media-agency-us-canada/
UpCity. "Factors taken into account by small businesses (SMBs) while hiring a social media agency in the United States and Canada in 2022." Chart. March 8, 2022. Statista. Accessed February 20, 2025. https://www.statista.com/statistics/1412823/factors-smbs-focused-on-while-hiring-a-social-media-agency-us-canada/
UpCity. (2022). Factors taken into account by small businesses (SMBs) while hiring a social media agency in the United States and Canada in 2022. Statista. Statista Inc.. Accessed: February 20, 2025. https://www.statista.com/statistics/1412823/factors-smbs-focused-on-while-hiring-a-social-media-agency-us-canada/
UpCity. "Factors Taken into Account by Small Businesses (Smbs) While Hiring a Social Media Agency in The United States and Canada in 2022." Statista, Statista Inc., 8 Mar 2022, https://www.statista.com/statistics/1412823/factors-smbs-focused-on-while-hiring-a-social-media-agency-us-canada/
UpCity, Factors taken into account by small businesses (SMBs) while hiring a social media agency in the United States and Canada in 2022 Statista, https://www.statista.com/statistics/1412823/factors-smbs-focused-on-while-hiring-a-social-media-agency-us-canada/ (last visited February 20, 2025)
Factors taken into account by small businesses (SMBs) while hiring a social media agency in the United States and Canada in 2022 [Graph], UpCity, March 8, 2022. [Online]. Available: https://www.statista.com/statistics/1412823/factors-smbs-focused-on-while-hiring-a-social-media-agency-us-canada/
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