Share of Walmart+ subscribers in the U.S. 2022

Published by Daniela Coppola, Feb 28, 2024
According to a survey from October 2022, the share of respondents that were subscribers of Walmart+ in the United States (U.S.) varied depending on their age. The generation with the highest share of subscribers was the millennials, with a share of almost 40 percent. Many bridge millennials also had a subscription, at more than 35 percent, while in generation Z only around 25 percent subscribed to Walmart+.

Share of Walmart+ subscribers in the United States in October 2022, by age group

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Release date

February 2023

Region

United States

Survey time period

October 2022

Number of respondents

2,891 respondents

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