As of April 2023, professionally curated content collections and hubs have gained immense popularity among multicultural consumers in the United States. Notably, 80 percent of Black streaming viewers actively engaged with content that resonates with their culture. Meanwhile, around half of LGBTQIA+ consumers used LGBTQIA+ streaming hubs and collections.
Share of multicultural consumers using professionally curated collections and hubs on their streaming services at least occasionally in the United States as of April 2023, by theme
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Advanced Television. (July 25, 2023). Share of multicultural consumers using professionally curated collections and hubs on their streaming services at least occasionally in the United States as of April 2023, by theme [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1412779/us-multicultural-consumers-professional-curated-streaming-collections-hubs/
Advanced Television. "Share of multicultural consumers using professionally curated collections and hubs on their streaming services at least occasionally in the United States as of April 2023, by theme." Chart. July 25, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1412779/us-multicultural-consumers-professional-curated-streaming-collections-hubs/
Advanced Television. (2023). Share of multicultural consumers using professionally curated collections and hubs on their streaming services at least occasionally in the United States as of April 2023, by theme. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1412779/us-multicultural-consumers-professional-curated-streaming-collections-hubs/
Advanced Television. "Share of Multicultural Consumers Using Professionally Curated Collections and Hubs on Their Streaming Services at Least Occasionally in The United States as of April 2023, by Theme." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/1412779/us-multicultural-consumers-professional-curated-streaming-collections-hubs/
Advanced Television, Share of multicultural consumers using professionally curated collections and hubs on their streaming services at least occasionally in the United States as of April 2023, by theme Statista, https://www.statista.com/statistics/1412779/us-multicultural-consumers-professional-curated-streaming-collections-hubs/ (last visited December 21, 2024)
Share of multicultural consumers using professionally curated collections and hubs on their streaming services at least occasionally in the United States as of April 2023, by theme [Graph], Advanced Television, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/1412779/us-multicultural-consumers-professional-curated-streaming-collections-hubs/
