Viewership share of SVOD services in the U.S. 2023

Published by
Julia Stoll,
Dec 11, 2024
In the first half of 2023, Netflix secured the top position in viewership share among subscription-based streaming services, capturing 17 percent of the market. Prime Video followed closely behind with a viewership share of 15.6 percent based on playbacks through the Reelgood app. Hulu came third, with a viewership share of 14.8 percent during the same period.

Distribution of viewership of subscription video-on-demand (SVOD) in the United States in 1st half of 2023, by service

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Release date

July 2023

Region

United States

Survey time period

January to July 18, 2023

Special properties

based on playbacks on SVOD services through Reelgood app

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Overview

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Consumer behavior

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Topics

Paramount PlusAmazon Prime VideoNetflixHuluMax
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