During a survey of small businesses (SMBs) in the U.S. and Canada in 2022, one-quarter of respondents deemed video the most engaging marketing content on social media platforms. For nearly 20 percent of SMBs, promotions and offers generated the higher engagement.
Marketing content formats that generated highest social media engagement according to small businesses (SMBs) in the United States and Canada in 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
UpCity. (March 8, 2022). Marketing content formats that generated highest social media engagement according to small businesses (SMBs) in the United States and Canada in 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1412713/top-engaging-social-media-content-for-us-and-canada-smbs/
UpCity. "Marketing content formats that generated highest social media engagement according to small businesses (SMBs) in the United States and Canada in 2022." Chart. March 8, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1412713/top-engaging-social-media-content-for-us-and-canada-smbs/
UpCity. (2022). Marketing content formats that generated highest social media engagement according to small businesses (SMBs) in the United States and Canada in 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1412713/top-engaging-social-media-content-for-us-and-canada-smbs/
UpCity. "Marketing Content Formats That Generated Highest Social Media Engagement According to Small Businesses (Smbs) in The United States and Canada in 2022." Statista, Statista Inc., 8 Mar 2022, https://www.statista.com/statistics/1412713/top-engaging-social-media-content-for-us-and-canada-smbs/
UpCity, Marketing content formats that generated highest social media engagement according to small businesses (SMBs) in the United States and Canada in 2022 Statista, https://www.statista.com/statistics/1412713/top-engaging-social-media-content-for-us-and-canada-smbs/ (last visited December 21, 2024)
Marketing content formats that generated highest social media engagement according to small businesses (SMBs) in the United States and Canada in 2022 [Graph], UpCity, March 8, 2022. [Online]. Available: https://www.statista.com/statistics/1412713/top-engaging-social-media-content-for-us-and-canada-smbs/