In 2023, around 26 percent of people in Germany said that they used search engines or Amazon to research products before making a purchase. Six percent of people used social media.
Most popular methods for researching a product in Germany in 2023
Characteristic
Share of respondents
Search engine (e.g. Google)
26%
Amazon
26%
Price comparison sites
10%
Talking with family, friends, or colleagues
10%
Retailer websites
9%
Social media
6%
Customer reviews on retail websites
5%
Websites or apps with second-hand, upcycled, or used products
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PwC. (July 5, 2023). Most popular methods for researching a product in Germany in 2023 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1412650/product-research-shopping-germany/
PwC. "Most popular methods for researching a product in Germany in 2023." Chart. July 5, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1412650/product-research-shopping-germany/
PwC. (2023). Most popular methods for researching a product in Germany in 2023. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1412650/product-research-shopping-germany/
PwC. "Most Popular Methods for Researching a Product in Germany in 2023." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1412650/product-research-shopping-germany/
PwC, Most popular methods for researching a product in Germany in 2023 Statista, https://www.statista.com/statistics/1412650/product-research-shopping-germany/ (last visited January 06, 2025)
Most popular methods for researching a product in Germany in 2023 [Graph], PwC, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1412650/product-research-shopping-germany/