In 2023, around 34 percent of people in Germany said that they frequently used their smartphones to do online research on products before they bought them. 11 percent stated that they almost always read product reviews on their phones before making a purchase.
Share of respondents who use their smartphone at least sometimes for the following shopping-related activities in Germany in 2023
Characteristic
Frequently
Almost always
Online research of products
34%
14%
Reading product reviews before a purchase
27%
11%
Using apps from retailers to research or compare products
24%
8%
In-store comparison of products (to see if they are cheaper on the website)
18%
7%
In-store comparison of products (to see if they are cheaper in other stores))
18%
5%
Using the search engine to find a product
18%
4%
Using social media to see product reviews (on TikTok or Instagram)
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PwC. (July 5, 2023). Share of respondents who use their smartphone at least sometimes for the following shopping-related activities in Germany in 2023 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1412625/smartphone-shopping-uses-germany/
PwC. "Share of respondents who use their smartphone at least sometimes for the following shopping-related activities in Germany in 2023." Chart. July 5, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1412625/smartphone-shopping-uses-germany/
PwC. (2023). Share of respondents who use their smartphone at least sometimes for the following shopping-related activities in Germany in 2023. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1412625/smartphone-shopping-uses-germany/
PwC. "Share of Respondents Who Use Their Smartphone at Least Sometimes for The following Shopping-related Activities in Germany in 2023." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1412625/smartphone-shopping-uses-germany/
PwC, Share of respondents who use their smartphone at least sometimes for the following shopping-related activities in Germany in 2023 Statista, https://www.statista.com/statistics/1412625/smartphone-shopping-uses-germany/ (last visited November 24, 2024)
Share of respondents who use their smartphone at least sometimes for the following shopping-related activities in Germany in 2023 [Graph], PwC, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1412625/smartphone-shopping-uses-germany/
