Share of faulty personal care ads India 2023, by platform

Published by
Tanushree Basuroy,
Oct 16, 2023
As of 2023, Instagram was the leading social media platform for misleading ads on beauty and personal care in India at over 55 percent. YouTube followed with a share of around 26 percent of misleading ads among the considered platforms.

Share of misleading social media advertisements in personal care in India in 2023, by platform

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Release date

April 2023

Region

India

Survey time period

conducted from Q1 2022 to Q3 2023

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