According to an April 2023 survey, British travelers considered price and easy-to-use websites to be the main factors when choosing a travel brand to plan and book a trip. While half of the sample in the UK said that showing the best travel prices was an important factor, just 29 percent of respondents mentioned travel rating and reviews.
Main factors considered when choosing a travel brand to plan and book a trip among travelers in the United Kingdom (UK) as of April 2023
people who booked online travel in the past six months
Method of interview
Online survey
Supplementary notes
¹ Total survey count for the following seven markets: Australia, Canada, France, Japan, Mexico, the United Kingdom, and the United States. The number of respondents in the United Kingdom was not specified.
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Expedia. (July 31, 2023). Main factors considered when choosing a travel brand to plan and book a trip among travelers in the United Kingdom (UK) as of April 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1412569/factors-considered-when-choosing-travel-websites-united-kingdom/
Expedia. "Main factors considered when choosing a travel brand to plan and book a trip among travelers in the United Kingdom (UK) as of April 2023." Chart. July 31, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1412569/factors-considered-when-choosing-travel-websites-united-kingdom/
Expedia. (2023). Main factors considered when choosing a travel brand to plan and book a trip among travelers in the United Kingdom (UK) as of April 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1412569/factors-considered-when-choosing-travel-websites-united-kingdom/
Expedia. "Main Factors Considered When Choosing a Travel Brand to Plan and Book a Trip among Travelers in The United Kingdom (Uk) as of April 2023." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/1412569/factors-considered-when-choosing-travel-websites-united-kingdom/
Expedia, Main factors considered when choosing a travel brand to plan and book a trip among travelers in the United Kingdom (UK) as of April 2023 Statista, https://www.statista.com/statistics/1412569/factors-considered-when-choosing-travel-websites-united-kingdom/ (last visited December 23, 2024)
Main factors considered when choosing a travel brand to plan and book a trip among travelers in the United Kingdom (UK) as of April 2023 [Graph], Expedia, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/1412569/factors-considered-when-choosing-travel-websites-united-kingdom/
