In 2023, around 20 percent of people in Germany said that online advertisements for their favorite brand or product and traditional TV adverts had the most impact on their shopping habits. Adverts from influencers or celebrities and pop-up adverts had the least impact.
Types of advertisements that have the biggest influence on shopping purchases in Germany in 2023
Characteristic
Share of respondents
Online advertisements which give me an offer for my favorite brand or product
20%
Traditional TV advertisements
20%
Personalized e-mail advertisements
10%
Sponsored social media advertisements
9%
Product placement in films, TV shows, or other media
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PwC. (July 5, 2023). Types of advertisements that have the biggest influence on shopping purchases in Germany in 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1412551/advertisement-shopping-influence-germany/
PwC. "Types of advertisements that have the biggest influence on shopping purchases in Germany in 2023." Chart. July 5, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1412551/advertisement-shopping-influence-germany/
PwC. (2023). Types of advertisements that have the biggest influence on shopping purchases in Germany in 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1412551/advertisement-shopping-influence-germany/
PwC. "Types of Advertisements That Have The Biggest Influence on Shopping Purchases in Germany in 2023." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1412551/advertisement-shopping-influence-germany/
PwC, Types of advertisements that have the biggest influence on shopping purchases in Germany in 2023 Statista, https://www.statista.com/statistics/1412551/advertisement-shopping-influence-germany/ (last visited December 30, 2024)
Types of advertisements that have the biggest influence on shopping purchases in Germany in 2023 [Graph], PwC, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1412551/advertisement-shopping-influence-germany/
