In 2023, non-disclosed advertisements by influencers on social media regarding beauty and personal care in India accounted for 75 percent out of all misleading advertisements in that sector. Misleading claims in social media ads accounted for a share of 25 percent.
Share of misleading advertisements for beauty and personal care products in India in 2023, by type
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Advertising Standards Council of India. (April 12, 2023). Share of misleading advertisements for beauty and personal care products in India in 2023, by type [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1412491/india-share-misleading-beauty-and-personal-care-ads-by-type/
Advertising Standards Council of India. "Share of misleading advertisements for beauty and personal care products in India in 2023, by type." Chart. April 12, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1412491/india-share-misleading-beauty-and-personal-care-ads-by-type/
Advertising Standards Council of India. (2023). Share of misleading advertisements for beauty and personal care products in India in 2023, by type. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1412491/india-share-misleading-beauty-and-personal-care-ads-by-type/
Advertising Standards Council of India. "Share of Misleading Advertisements for Beauty and Personal Care Products in India in 2023, by Type." Statista, Statista Inc., 12 Apr 2023, https://www.statista.com/statistics/1412491/india-share-misleading-beauty-and-personal-care-ads-by-type/
Advertising Standards Council of India, Share of misleading advertisements for beauty and personal care products in India in 2023, by type Statista, https://www.statista.com/statistics/1412491/india-share-misleading-beauty-and-personal-care-ads-by-type/ (last visited November 05, 2024)
Share of misleading advertisements for beauty and personal care products in India in 2023, by type [Graph], Advertising Standards Council of India, April 12, 2023. [Online]. Available: https://www.statista.com/statistics/1412491/india-share-misleading-beauty-and-personal-care-ads-by-type/