In 2023, non-disclosed advertisements by influencers on social media regarding beauty and personal care in India accounted for 75 percent out of all misleading advertisements in that sector. Misleading claims in social media ads accounted for a share of 25 percent.
Share of misleading advertisements for beauty and personal care products in India in 2023, by type
Characteristic
Share of type
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Advertising Standards Council of India. (April 12, 2023). Share of misleading advertisements for beauty and personal care products in India in 2023, by type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1412491/india-share-misleading-beauty-and-personal-care-ads-by-type/
Advertising Standards Council of India. "Share of misleading advertisements for beauty and personal care products in India in 2023, by type." Chart. April 12, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1412491/india-share-misleading-beauty-and-personal-care-ads-by-type/
Advertising Standards Council of India. (2023). Share of misleading advertisements for beauty and personal care products in India in 2023, by type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1412491/india-share-misleading-beauty-and-personal-care-ads-by-type/
Advertising Standards Council of India. "Share of Misleading Advertisements for Beauty and Personal Care Products in India in 2023, by Type." Statista, Statista Inc., 12 Apr 2023, https://www.statista.com/statistics/1412491/india-share-misleading-beauty-and-personal-care-ads-by-type/
Advertising Standards Council of India, Share of misleading advertisements for beauty and personal care products in India in 2023, by type Statista, https://www.statista.com/statistics/1412491/india-share-misleading-beauty-and-personal-care-ads-by-type/ (last visited August 24, 2024)
Share of misleading advertisements for beauty and personal care products in India in 2023, by type [Graph], Advertising Standards Council of India, April 12, 2023. [Online]. Available: https://www.statista.com/statistics/1412491/india-share-misleading-beauty-and-personal-care-ads-by-type/