According to an April 2023 survey, online travel agencies (OTAs) were the main resource used by British travelers before completing a travel booking, followed by search engines and social media. While 86 percent of respondents in the UK checked OTAs before purchasing a trip, 55 percent of the sample reported using social media.
Main resources used before purchasing a trip by travelers in the United Kingdom (UK) as of April 2023
Characteristic
Share of respondents
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people who booked online travel in the past six months
Method of interview
Online survey
Supplementary notes
¹ The study was based on a database of approximately 70,000 participants aged 18 years and older in the following seven markets: Australia, Canada, France, Japan, Mexico, the United Kingdom, and the United States. The exact number of participants in the United Kingdom was not specified.
The analysis included data for the previous 12 months and looked at travel behavior in the 45 days leading up to a trip booking.
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Expedia. (July 31, 2023). Main resources used before purchasing a trip by travelers in the United Kingdom (UK) as of April 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1412464/resources-used-before-purchasing-travel-united-kingdom/
Expedia. "Main resources used before purchasing a trip by travelers in the United Kingdom (UK) as of April 2023." Chart. July 31, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1412464/resources-used-before-purchasing-travel-united-kingdom/
Expedia. (2023). Main resources used before purchasing a trip by travelers in the United Kingdom (UK) as of April 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1412464/resources-used-before-purchasing-travel-united-kingdom/
Expedia. "Main Resources Used before Purchasing a Trip by Travelers in The United Kingdom (Uk) as of April 2023." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/1412464/resources-used-before-purchasing-travel-united-kingdom/
Expedia, Main resources used before purchasing a trip by travelers in the United Kingdom (UK) as of April 2023 Statista, https://www.statista.com/statistics/1412464/resources-used-before-purchasing-travel-united-kingdom/ (last visited August 25, 2024)
Main resources used before purchasing a trip by travelers in the United Kingdom (UK) as of April 2023 [Graph], Expedia, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/1412464/resources-used-before-purchasing-travel-united-kingdom/
