Share of misleading beauty ads India 2023, by category

Published by
Tanushree Basuroy,
Nov 21, 2024
In 2023, skin care was the beauty and personal care product category with the biggest share of ads violating the code of the Advertising Standards Council of India (ASCI) at over 30 percent. Cosmetics followed with a share of 24.7 percent.
As the self-regulatory body of India's advertising industry, the ASCI audits ads based on a variety of factors, including misleading and offensive content.

Share of beauty and personal care ads violating ASCI code in India in 2023, by product category

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Release date

April 2023

Region

India

Survey time period

conducted from Q1 2022 to Q3 2023

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