According to an April 2023 survey, French travelers considered beautiful images to be the most influential aspect of trip advertising. Overall, 53 percent of the sample in France stated so, while 43 percent of respondents mentioned promotions or deals.
Most influential aspects of trip advertising among travelers in France as of April 2023
people who booked online travel in the past six months
Method of interview
Online survey
Supplementary notes
¹ Total survey count for the following seven markets: Australia, Canada, France, Japan, Mexico, the United Kingdom, and the United States. The number of respondents in France was not specified.
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Expedia. (July 31, 2023). Most influential aspects of trip advertising among travelers in France as of April 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1412454/travel-advertising-influential-aspects-france/
Expedia. "Most influential aspects of trip advertising among travelers in France as of April 2023." Chart. July 31, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1412454/travel-advertising-influential-aspects-france/
Expedia. (2023). Most influential aspects of trip advertising among travelers in France as of April 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1412454/travel-advertising-influential-aspects-france/
Expedia. "Most Influential Aspects of Trip Advertising among Travelers in France as of April 2023." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/1412454/travel-advertising-influential-aspects-france/
Expedia, Most influential aspects of trip advertising among travelers in France as of April 2023 Statista, https://www.statista.com/statistics/1412454/travel-advertising-influential-aspects-france/ (last visited December 22, 2024)
Most influential aspects of trip advertising among travelers in France as of April 2023 [Graph], Expedia, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/1412454/travel-advertising-influential-aspects-france/
