According to an April 2023 survey, online travel agencies (OTAs) were the main resource used by French travelers before purchasing a trip, followed by search engines. While nine in ten respondents in France checked OTAs before completing a travel booking, nearly half of the sample used social media.
Main resources used before purchasing a trip by travelers in France as of April 2023
people who booked online travel in the past six months
Method of interview
Online survey
Supplementary notes
¹ The study was based on a database of approximately 70,000 participants aged 18 years and older in the following seven markets: Australia, Canada, France, Japan, Mexico, the United Kingdom, and the United States. The exact number of participants in France was not specified.
The analysis included data for the previous 12 months and looked at travel behavior in the 45 days leading up to a trip booking.
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Expedia. (July 31, 2023). Main resources used before purchasing a trip by travelers in France as of April 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1412434/resources-used-before-purchasing-travel-france/
Expedia. "Main resources used before purchasing a trip by travelers in France as of April 2023." Chart. July 31, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1412434/resources-used-before-purchasing-travel-france/
Expedia. (2023). Main resources used before purchasing a trip by travelers in France as of April 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1412434/resources-used-before-purchasing-travel-france/
Expedia. "Main Resources Used before Purchasing a Trip by Travelers in France as of April 2023." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/1412434/resources-used-before-purchasing-travel-france/
Expedia, Main resources used before purchasing a trip by travelers in France as of April 2023 Statista, https://www.statista.com/statistics/1412434/resources-used-before-purchasing-travel-france/ (last visited December 22, 2024)
Main resources used before purchasing a trip by travelers in France as of April 2023 [Graph], Expedia, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/1412434/resources-used-before-purchasing-travel-france/
