In a survey conducted in 2023 among consumers of goods and services in Australia, over 90 percent of respondents reported that friendly and knowledgeable staff and a good in-venue experience were the leading purchase incentives for them at quick service restaurants (QSRs).
Leading spending incentives for quick service restaurant customers in Australia in the 12 months to June 2023
Characteristic
Share of respondents
Friendly & knowledgeable staff
94%
Good in-venue experience
93%
A range of budget menu items
90%
Enhanced cyber security to protect personal data
90%
Wide range of payment options & fast check out process
83%
Rewards program
79%
Strong sustainability policies & practices
78%
An efficient drive-thru experience
76%
Good online experience
76%
Payment technology to split bills, provide tips & obtain digital receipts
73%
Technology allowing customers to order their meal/drink before arrival
70%
Affiliations with companies offering cashback offers, promotional codes, or discounts
67%
Personalized customer experience
62%
QR codes allowing customers to order to the table
55%
Delivery service collaboration (e.g., Uber Eats or DoorDash)
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CommBank. (September 7, 2023). Leading spending incentives for quick service restaurant customers in Australia in the 12 months to June 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1412349/australia-leading-spending-incentives-for-fast-food-restaurant-customers/
CommBank. "Leading spending incentives for quick service restaurant customers in Australia in the 12 months to June 2023." Chart. September 7, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1412349/australia-leading-spending-incentives-for-fast-food-restaurant-customers/
CommBank. (2023). Leading spending incentives for quick service restaurant customers in Australia in the 12 months to June 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1412349/australia-leading-spending-incentives-for-fast-food-restaurant-customers/
CommBank. "Leading Spending Incentives for Quick Service Restaurant Customers in Australia in The 12 Months to June 2023." Statista, Statista Inc., 7 Sep 2023, https://www.statista.com/statistics/1412349/australia-leading-spending-incentives-for-fast-food-restaurant-customers/
CommBank, Leading spending incentives for quick service restaurant customers in Australia in the 12 months to June 2023 Statista, https://www.statista.com/statistics/1412349/australia-leading-spending-incentives-for-fast-food-restaurant-customers/ (last visited July 22, 2024)
Leading spending incentives for quick service restaurant customers in Australia in the 12 months to June 2023 [Graph], CommBank, September 7, 2023. [Online]. Available: https://www.statista.com/statistics/1412349/australia-leading-spending-incentives-for-fast-food-restaurant-customers/