Preferred shopping method for fashion items in Japan 2023

Published by C. Diep, Sep 14, 2023
Offline shopping remains the preferred method for fashion purchases in Japan, as revealed in a survey conducted in August 2023. Around 53 percent of respondents stated that they visited physical stores to buy fashion items. Only around one quarter showed a preference for online distribution channels.

Preferences for online and offline channels when buying fashion items in Japan as of August 2023

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Release date

August 2023

Region

Japan

Survey time period

August 1 to 8, 2023

Number of respondents

1,163 respondents

Age group

20-69 years

Special properties

respondents who have bought fashion items online in the past

Method of interview

Online survey

Supplementary notes

Original question: "Between physical stores and online shops, where do you make purchases?"

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