Offline shopping remains the preferred method for fashion purchases in Japan, as revealed in a survey conducted in August 2023. Around 53 percent of respondents stated that they visited physical stores to buy fashion items. Only around one quarter showed a preference for online distribution channels.
Preferences for online and offline channels when buying fashion items in Japan as of August 2023
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Appliv Topics. (August 8, 2023). Preferences for online and offline channels when buying fashion items in Japan as of August 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1412324/japan-online-offline-preference-fashion-shopping/
Appliv Topics. "Preferences for online and offline channels when buying fashion items in Japan as of August 2023." Chart. August 8, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1412324/japan-online-offline-preference-fashion-shopping/
Appliv Topics. (2023). Preferences for online and offline channels when buying fashion items in Japan as of August 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1412324/japan-online-offline-preference-fashion-shopping/
Appliv Topics. "Preferences for Online and Offline Channels When Buying Fashion Items in Japan as of August 2023." Statista, Statista Inc., 8 Aug 2023, https://www.statista.com/statistics/1412324/japan-online-offline-preference-fashion-shopping/
Appliv Topics, Preferences for online and offline channels when buying fashion items in Japan as of August 2023 Statista, https://www.statista.com/statistics/1412324/japan-online-offline-preference-fashion-shopping/ (last visited August 24, 2024)
Preferences for online and offline channels when buying fashion items in Japan as of August 2023 [Graph], Appliv Topics, August 8, 2023. [Online]. Available: https://www.statista.com/statistics/1412324/japan-online-offline-preference-fashion-shopping/