Share of online fashion shoppers in Japan 2023

Published by C. Diep, Sep 12, 2023
The majority of Japanese shoppers ordered fashion items online, as revealed in a survey conducted in August 2023. Almost 73 percent of respondents stated that they had experience with online fashion purchases, whereas less than a quarte had not tried online sales channels yet.

Share of shoppers buying fashion items online in Japan as of August 2023

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Release date

August 2023

Region

Japan

Survey time period

August 1 to 8, 2023

Number of respondents

1,600 respondents

Age group

20-69 years

Method of interview

Online survey

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Topics

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