Share of media buys involving attention-based metrics worldwide 2023

Published by Statista Research Department, Nov 22, 2024
During a global 2023 survey, 36.5 percent of responding advertisers stated that most of their media buys in 2023 would involve attention-based metrics; 59.4 percent said that some of the buys would involve attention metrics.

Share of media buys involving attention-based metrics according to advertisers worldwide in 2023

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Release date

September 2023

Region

Worldwide

Survey time period

February 2023

Number of respondents

>800

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Statistics on " Advertising consumption and perception in the United States "

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Other statistics that may interest you Advertising consumption and perception in the United States

Overview

6

Digital overview

8

Video

7

Audio

5

Brand safety

3

Environmental, social, and corporate governance (ESG)

8

Logos

4

Artificial intelligence (AI)

5

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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