In-app advertising effectiveness 2023 | Statista

During a 2023 survey, 56.5 percent of responding app users stated that they had at least once downloaded an app that was recommended in an in-app ad displayed in an application they were using. On the other hand, 42.6 percent said they had at least once bought something after clicking on an in-app ad.

In-app advertising effectiveness worldwide as of May 2023

Characteristic	Have you ever ended up buying something after clicking on an in-app ad?	Have you ever downloaded an app as it was recommended in an in-app ad displayed on any other application you were using?
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Release date

September 2023

More information

Region

Worldwide

Survey time period

as of May 2023

Number of respondents

660 respondents

Special properties

among app users and marketers

Supplementary notes

The source does not provide information about the date of survey. The date provided is the publication date.

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