In the majority of countries, global shoppers purchased beauty and health care products online approximately once a month in 2022. The countries with the most consumers who bought beauty and health care items online on a weekly basis were Singapore and Vietnam, with 12 percent. At 11 percent both Indonesia and the Philippines followed in close succession. Thailand was the country with the third largest share of consumers who purchased beauty products via the internet on a weekly basis, at nine percent.
Frequency in which e-shoppers purchased beauty and health care products online worldwide in 2022, by country
Characteristic
At least once a week
2 or 3 times a month
Once a month
Once every 2 or 3 months
At least once or twice a year
Every two years or less often
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DPD. (March 1, 2023). Frequency in which e-shoppers purchased beauty and health care products online worldwide in 2022, by country [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1412254/worldwide-beauty-online-purchase-frequency/
DPD. "Frequency in which e-shoppers purchased beauty and health care products online worldwide in 2022, by country." Chart. March 1, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1412254/worldwide-beauty-online-purchase-frequency/
DPD. (2023). Frequency in which e-shoppers purchased beauty and health care products online worldwide in 2022, by country. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1412254/worldwide-beauty-online-purchase-frequency/
DPD. "Frequency in Which E-shoppers Purchased Beauty and Health Care Products Online Worldwide in 2022, by Country." Statista, Statista Inc., 1 Mar 2023, https://www.statista.com/statistics/1412254/worldwide-beauty-online-purchase-frequency/
DPD, Frequency in which e-shoppers purchased beauty and health care products online worldwide in 2022, by country Statista, https://www.statista.com/statistics/1412254/worldwide-beauty-online-purchase-frequency/ (last visited August 24, 2024)
Frequency in which e-shoppers purchased beauty and health care products online worldwide in 2022, by country [Graph], DPD, March 1, 2023. [Online]. Available: https://www.statista.com/statistics/1412254/worldwide-beauty-online-purchase-frequency/