Frequency of online purchases of beauty products worldwide 2022, by country

Published by
L. Yltävä,
Oct 9, 2024
In the majority of countries, global shoppers purchased beauty and health care products online approximately once a month in 2022. The countries with the most consumers who bought beauty and health care items online on a weekly basis were Singapore and Vietnam, with 12 percent. At 11 percent both Indonesia and the Philippines followed in close succession. Thailand was the country with the third largest share of consumers who purchased beauty products via the internet on a weekly basis, at nine percent.

Frequency in which e-shoppers purchased beauty and health care products online worldwide in 2022, by country

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Release date

March 2023

Region

Worldwide

Survey time period

May 30 to July 26, 2022

Number of respondents

800-1,525 respondents*

Age group

18-70 years

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

*All respondents purchased physical goods online, at least once, since January 2022, and had it delivered.

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Topics

Beauty and personal care e-commerce worldwideCelebrity beauty brandsCVS HealthAlibaba GroupBeauty and personal care e-commerce in the United States
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