Frequency of skipping in-app video ads 2023

During a 2023 survey, 65.9 percent of responding app users stated that they always skipped an in-app video ad if there was an option to do so after a certain time frame. On the other hand, 19.7 percent said they did not skip such ads if they were relevant to them.

Frequency of skipping an in-app video ad by app users worldwide as of May 2023

Characteristic	Share of respondents
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Release date

May 2023

More information

Region

Worldwide

Survey time period

as of May 2023

Number of respondents

660 respondents

Special properties

among app users and marketers

Supplementary notes

The source does not provide information about the date of survey. The date provided is the publication date.

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