Frequency of online purchases of beauty products in South Africa 2022

Published by
L. Yltävä,
Feb 13, 2024
In South Africa, online consumers of beauty and health care products gave insight to their purchase frequency in 2022. The vast majority, at almost 50 percent, purchased their products online once a month, while a quarter of respondents admitted they order beauty items online two or three times a month. Only around six percent of e-shoppers purchase their products via the internet more frequently, placing online orders for beauty and health care goods at least once a week.

Frequency in which e-shoppers purchased beauty and health care products online in South Africa in 2022

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Release date

March 2023

Region

South Africa

Survey time period

May 30 to July 26, 2022

Number of respondents

800-1,525 respondents*

Age group

18-70 years

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

*All respondents purchased physical goods online, at least once, since January 2022, and had it delivered.

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